25A - What's next

Existing Market:
Interview 1: I interviewed a fellow friend named Jeffrey, who walks campus during the night and has had a handful of scary experiences at night. Jeffrey says that I should also focus on potentially adding some sort of alert system on the lights that monitors activity below during the night. Just having better lighting may help, but it is not guaranteed to make the streets safer for others at night. Other than this, he liked how
Interview: 2: The second interview I conducted was of an engineer who I came across at the library, and he seemed to be more interested in the mechanics of the lightbulb of course, which I gave him the best of my knowledge how it worked. He said that he thought it was a great idea, yet he had never experienced any problems with poor lighting since he lives in a well-lit house.
Interview 3: My final interview was actually someone that works for the city of Gainesville. Maintenance is the department in which she works, and he says that the product we have created appears to be neat after I showed her. However, she does not work within the electricity department and does not know what the current spreadsheet looks like for electricity. She says that we should focus on how we will address the department and schedule a meeting with the coordinator of affairs downtown.

Comments

  1. no sleep for the music geekJuly 19, 2019 at 10:31 AM

    Jason, the interviews you conducted seemed to be in favor of your current market. They provided some good ideas to enhance what you have existing. When I reached out to people who were not in my existing market I was given advice that may potentially change my business plan.

    ReplyDelete
  2. Joseph KersanacJuly 19, 2019 at 2:24 PM

    Hey Jason. I agree with the first person you interviewed. I can see how walking around campus or even slightly off campus can be scary or intimidating. This would be a great application of your product. It was good that you were able to interview someone who worked for the city of Gainesville. I can tell they were able to provide information and insight in how to get it implemented into the city.

    ReplyDelete
  3. Coffy LouisJuly 22, 2019 at 5:23 PM

    Hey Jason, I see that two of your interviews were in support of your idea and seem to reinforce the existence of said market. However, I think your interviews could have been narrowed down to focus more on people who work within the field that your venture exists within. This means that perhaps you could have gotten another electrical worker or someone of the sort to interview.

    ReplyDelete

Post a Comment

Popular posts from this blog

19A - Idea Napkin No. 2

You - I am a person who values responsibility, integrity, and perseverance. I enjoy playing guitar and acting and finding opportunities to network with others in these industries. I am a great diplomat and encourage others to explore their strengths and values when working with others, to create a dynamic team. My aspirations are to work on getting the city of Gainesville to help subsidize this project, as well as get exact costs down on how much it would cost to power the city with new, efficient light bulbs. What are you offering to customers? -   I am offering a more efficient method to better illuminate the dark, residential streets of Gainesville and throughout campus. Many residents of the community have experienced robberies, a fear of going outside at night and simply not being able to see well when driving, and I believe that by solving this unmet need of lighting, people will feel safer getting around at night. Who are you offering it to? -  All of my customers liv...
Read more

Figuring out buyer behavior - 15A

Alternative Evaluation : Based on the interviews I conducted, I found that all three of my interviewees stated that price was the largest factor when it came to buying something, however quality was seen as very important as well. Two of the three interviewees stated that they would pay a higher price for a better quality product that would last longer. The style was the next most important thing in all of the interviews, after quality. How/where do they buy? Based on the interviews, buying in person appeared to be more popular than buying through e-commerce because of wanting things instantly. If the product is available in store, then the consumers are more likely to buy in store than online. Whether or not the financing was preferred over buying something outright was largely dependent on the person's financial status. One of the interviewees stated if they had the money, then purchasing it outright was preferred. Post-purchase evaluation: Necessity and how much the product w...
Read more

Forming an opportunity Belief

I believe there is a dilemma with poor lighting in the city of Gainesville. Many of my friends and people that come to my house state that they were a bit scared coming to my house because it was very dark outside and they didn't know where they were going. Many people tend to avoid walking through the northeast of campus as well because it is poorly lit and does not create a welcoming atmosphere. Prototypical customer: Anyone, old or young, who is traveling through dim lit areas and need to see well in order to be familiar with their surroundings and stay safe Interviews: #1 Young college student biking home from work late:  How often do you work late? - "I only usually work night shifts, so when I get off it is always dark outside."  Do you ever feel uncomfortable/scared biking home at night? - "Mostly uneasy yes. It's really because my neighborhood and the whole area really does not have any street lamps, and if they do they're very dim and don...
Read more