Figuring out buyer behavior - 15A
Alternative Evaluation : Based on the interviews I conducted, I found that all three of my interviewees stated that price was the largest factor when it came to buying something, however quality was seen as very important as well. Two of the three interviewees stated that they would pay a higher price for a better quality product that would last longer. The style was the next most important thing in all of the interviews, after quality. How/where do they buy? Based on the interviews, buying in person appeared to be more popular than buying through e-commerce because of wanting things instantly. If the product is available in store, then the consumers are more likely to buy in store than online. Whether or not the financing was preferred over buying something outright was largely dependent on the person's financial status. One of the interviewees stated if they had the money, then purchasing it outright was preferred. Post-purchase evaluation: Necessity and how much the product w...