Figuring out buyer behavior No.1

1. For the segment, I chose a demographic of young college students, from 18-25 years of age

2. Need Awareness - throughout the interviews I conducted, it appears that the need becomes most salient after sundown when it is dark outside. The interviewers would say that they felt uncomfortable walking their dog or taking out the trash at night because of the lack of lights where the lived. The need is most salient when clients are home by themselves and need to go outside for a particular reason and cannot see well outside. This makes them scared.

When the person feels uncomfortable or cannot see very well outside, they typically use the light on their phone or bring out a flashlight. 2 of 3 of the clients have porch lights that they leave on and stay close to their home so that they are able to see. 1 of the clients has tiki torches that are used in the backyard at night. Clients typically search for different lights so that they can see better and be more aware of surroundings.

Some of these clients are truly scared to go outside of their homes at night, especially if they receive a text alert of something criminal-related going on in the area. This segment clearly needs better lighting where they live and have already taken it upon themselves to search for ways to see better during dark hours.

Comments

  1. Caroline KeefeJune 16, 2019 at 4:18 PM

    Hey Jason! I've never met someone with a tiki torch in their backyard, that's quite unique. However, I totally agree with your service and feel like it should be taken more seriously by the city of Gainesville. Due to Gainesville's crime rate and it's lack of sufficient street lights, I understand why many would be afraid to leave their homes. I often have to ask for a ride home if it's past 9pm because the lack of lighting on my street makes me a bit wary. I'd love to see this idea really come to fruition.

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  2. Joseph KersanacJune 21, 2019 at 6:41 PM

    Hey Jason!
    I would take a guess that it is quite common for individuals to come up with solutions to provide themselves more light. There are many different reasons for this, but I see this as an opportunity to create and all encompassing solution. I wonder if a possible solution would be to partner up with local governments? They could provide some form of payment to make this initiative city wide.

    ReplyDelete
  3. Brittany BarryJune 23, 2019 at 4:02 PM

    Hey Jason! I can totally related and benefit from your product! I have pretty bad eye-sight as it is so when it's dark outside I struggle a lot with seeing. I always use my flash light on my iPhone but sometimes my phone is dead or I'll be somewhere that doesn't have outside lighting so I have nothing to use. People shouldn't feel scared to go outside their own homes, so I truly believe this service will be very beneficial and successful.

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